In a previous article, we reviewed demand creation and inbound marketing. In my opinion, inbound marketing is one of the most powerful and cost-efficient tools a company can use to build demand and grow its business. However, it is not a silver bullet for any organisation and sometimes it is…

Transformation is a word that one meets often in the business world. It is a world that I hear hundreds or thousands of times in all the meetings I have with large corporations, small-to-medium corporations and startups. Business transformation, digital transformation, strategic transformation, etc… The Cambridge dictionary defines the word…

Anyone who has owned or managed a business would agree that businesses are very much like high-performance games. And the company that has the most paying customers wins. …

Product development is generally defined as the complete process of bringing a new product to market. In some organisations, it is also used to cover the complete product lifecycle beyond its launch, to its operation up until it is retired. …

Creativity is a phenomenon that forms something new from inception or through transformation. Creativity’s result can be intangible or a physical object. — In an increasingly competitive world, where menial work, no matter the level of skills it used to require, is being automated and delegated to robots, creativity is becoming the most valuable asset and competitive advantage an organization can have. …

More often than not, we make assumptions. An assumption, by definition, is something that you assume to be true, even without proof. This is a very common human behaviour. These assumptions are made based on personal life experiences, and are designed to optimise the resources consumption from our brains for…

For every designer, with the right idea in hand, comes a time where you need to prototype. Whether you design fashionable clothes, make sports cars or code innovative software, at some point you have to build a prototype. Prototyping is an important phase as it allows us to translate our…

Ideation is the most critical part of any design process. Ideation is at its root a creative process for generating, developing, and communicating new ideas, whether they are visual, concrete, or abstract ideas. Once you have a clearly identified problem statement within a given context, comes the ideation process. Ideation…

Money in all its forms has been used as a medium to convey the value of things. It is today used to store and exchange a value that exceeds its own value. Money as we know it has been around for more than 3 000 years but it did undergo…