Leonardo Di Caprio in Wolf of Wall Street — How to grow your sales funnel tenfold in less than 6 months
Leonardo Di Caprio in Wolf of Wall Street — How to grow your sales funnel tenfold in less than 6 months
Credits: Paramount Pictures

In a previous article, we reviewed demand creation and inbound marketing. In my opinion, inbound marketing is one of the most powerful and cost-efficient tools a company can use to build demand and grow its business. However, it is not a silver bullet for any organisation and sometimes it is neither efficient nor easily implementable. For example, many B2B or B2B2C businesses could rely primarily on outbound marketing for their lead generation with yet tremendously positive results.

The truth is that when most people think of marketing, outbound marketing is what they would have in mind — [Outbound] Marketing is the act of “buying” a prospect’s attention by seeking them out directly or indirectly via the media outlets. Whilst inbound marketing relies heavily on content marketing and SEO, the success of outbound marketing is hinging on the effectiveness of lead generation. …


The anti-pattern of empty empowerment or how you’re probably setting your company to fail — Mohamed Fakihi
The anti-pattern of empty empowerment or how you’re probably setting your company to fail — Mohamed Fakihi
Picture by Miguel Bruna

Transformation is a word that one meets often in the business world. It is a world that I hear hundreds or thousands of times in all the meetings I have with large corporations, small-to-medium corporations and startups. Business transformation, digital transformation, strategic transformation, etc…

The Cambridge dictionary defines the word transformation as “the complete change in the appearance or character of something or someone, especially so that such thing or person is improved”.

So, as a business strategist, it is normal for me to hear the word transformation that often. After all, the ultimate business strategy is to improve a business organisation. The end goal being of course profit maximisation. Either by increasing income or optimising costs. It is core to my mission to constantly transform organisations. Transforming startups from ideas to cohesive organisations, transforming SMBs from cohesive organisation into efficient machines and transforming large organisations from a multitude of efficient machines into an integrated ecosystem. …


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Image by Carlos Muza

Anyone who has owned or managed a business would agree that businesses are very much like high-performance games. And the company that has the most paying customers wins. So, in a game where the more paying customers you have, the higher your chances are to survive and win, how do you get the word out, drive demand for your products or services, and generate more sales in a cost-effective way?

Marketing has changed dramatically from the days of Don Draper and Roger Sterling where marketing was synonymous with untraceable expenditure on advertising and branding. Today, good marketing is an empirical science involving careful research of the target audience, strategic analysis of how to reach it, systematic design of the appropriate tactics and instruments, disciplined execution of the plans and exact measurement of the results. …


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Product development is generally defined as the complete process of bringing a new product to market. In some organisations, it is also used to cover the complete product lifecycle beyond its launch, to its operation up until it is retired. This process is composed of iterative steps to go from idea generation to the final product launch :

● Identifying new product candidates

● Gathering the voice of customers

● Defining product requirements

● Determining business-case and feasibility

● Scoping and defining new products at high level

● Evangelising new products within the company

● Building product roadmaps, particularly technology…


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Creativity is a phenomenon that forms something new from inception or through transformation. Creativity’s result can be intangible or a physical object.

In an increasingly competitive world, where menial work, no matter the level of skills it used to require, is being automated and delegated to robots, creativity is becoming the most valuable asset and competitive advantage an organization can have. However, looking at most organizations that failed their transformation into a more creative one, this seems easier said than done.

Research shows that creative thinking involves making new connections between different regions of the brain. This connection can be accomplished by cultivating divergent thinking skills and deliberately exposing oneself to new experiences and learning. The act of creativity is associated with many elusive factors such as conducive environments, ideal collaborators, personality traits, spirituality, and just pure luck. …


On the importance of being prepared for tests — Mohamed Fakihi
On the importance of being prepared for tests — Mohamed Fakihi

More often than not, we make assumptions. An assumption, by definition, is something that you assume to be true, even without proof. This is a very common human behaviour. These assumptions are made based on personal life experiences, and are designed to optimise the resources consumption from our brains for cognitive activities. Therefore, most of these assumptions are not consciously apparent in our decision making environment. However, this amazing biological resource optimisation can also be the source of a lot of paradoxes, misunderstandings and resistance to change in human behavior.

Designers, like any other humans, are not immune to making assumptions. Actually, making assumptions and presuppositions is part of the job description of designers, scientists and other professional problem-solvers. The key difference being that these professionals are supposed to scientifically validate each of their assumptions to reach a viable and validated solution. This makes testing a critical part of any design process. …


Don’t fall in love with your prototype — Mohamed Fakihi
Don’t fall in love with your prototype — Mohamed Fakihi

For every designer, with the right idea in hand, comes a time where you need to prototype.

Whether you design fashionable clothes, make sports cars or code innovative software, at some point you have to build a prototype. Prototyping is an important phase as it allows us to translate our ideas into the physical world and test them with real users. The main objective of a prototype is to obtain quick and inexpensive feedback from the users as early as possible in the design process.

However, in order for prototyping to succeed, there are some basic principles that apply:

  • First principle: Love it, change it or leave…

The ideation magic field — Fast thinking vs slow thinking — Mohamed Fakihi
The ideation magic field — Fast thinking vs slow thinking — Mohamed Fakihi

Ideation is the most critical part of any design process. Ideation is at its root a creative process for generating, developing, and communicating new ideas, whether they are visual, concrete, or abstract ideas.

Once you have a clearly identified problem statement within a given context, comes the ideation process. Ideation is a full thought cycle that encompasses several stages, from innovation, to development, to actualization. The ideation process can be done individually or in groups. However, in design thinking and creative problem-solving, it is better to ideate in groups. …


Money to-go or the fintech revolution
Money to-go or the fintech revolution

Money in all its forms has been used as a medium to convey the value of things. It is today used to store and exchange a value that exceeds its own value.

Money as we know it has been around for more than 3 000 years but it did undergo several transformations. Coming a long way from the symbolic shells in ancient China to its current form of hard currency and electronic bits. …


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Mobile applications are small practical solutions that allow us to manage many aspects of our everyday life, and we can take them with us everywhere. As mobile apps have become a full fledged industry of its own, and with the large adoption of smartphones and the easy access to mobile broadband, the use of mobile phones for software applications is changing the way we see our handheld devices. Making them less and less just telephones and more and more computers. But with the promises that such applications bring come many concerns related to the security of all the personal data we usually keep in our phones. …

About

Mohamed Fakihi

Entrepreneur, investor and social activist turning ideas into reality at the forefront of technology innovation and business strategy.

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